Quantcast
Channel: Internet Marketing Instruction »» Article Marketing, Search Engines
Viewing all articles
Browse latest Browse all 2

What Is An Anchor Text?

0
0

The use of anchor text is one of the simplest ways to create traffic. It’s kind of like a jigsaw puzzle. As you write and create more articles, or blog posts, or web pages, you use phrases that lend themselves to linking to another piece that you wrote. Other uses for anchor text center on sending the reader to another site altogether. It might be your favorite blog post on a related subject. It might be to a free resource that you just love and want to share with your readers. It could even be a link to a page that sells a product, service or information piece.

1. First things first – pick your subject.
2. Do some keyword research using one of the free or paid keyword research tools.
3. Plan out the one, two or three pages that you’ll reference in your written piece. Of course, these pages should be related to your topic.
4. Write your piece.
5. Assure that you have utilized one, two, or three keyword phrases related to your topic in your article.
6. Assure that you’ve used phrases that are appropriate “front end” words that will take your reader to the reference web pages you’re offering.
7. Optimally, the keyword phrases that you chose and the web pages you want to reference are one and the same. Meaning that the keyword phrases will also become the anchor text for the web page you’ll direct people to.

Let’s talk a little more about how this is done and some things to be careful of.

Always write for people. Always.

It’s true that tools like anchor text and keyword phrases help your information to be found on the web. And, all of us hope that someone will read what we have to say. That’s why blogs are so great, they have a place for comments. Then we’re reassured that someone read what we had to say and engaged with it enough that they wrote something back. Yippee!

When you saturate you writing with the same phrase over and over, trying to tell Google, Bing, Yahoo! and other search engine tools that what you’ve written is all about this one topic but the people who read it think, “This is worthless mumbo jumbo,” you’ve lost in more ways than one. For one thing, the search engines continue to get more and more sophisticated. They catch on when the writing is nonsensical or doesn’t have a conversational or educational ring to it. For another, the most important factor, the people, are bored with what you have to say and they don’t return or tell anyone else about how you made them laugh or see something in a new light, or how well you taught them to do something.

Now, to some mechanics. You can use html to create anchor link text. It looks like this:

HTML to create anchor link text

Sample anchor text link

In this case the purpose is to share the link to another web page that I’ve written plus it tells the search engines that the web page (blog page) is all about keyword research.

Another way to use anchor text is to link to another person’s web page. Lynn Terry is one of my favorite internet marketing writers. In my opinion, she is also an expert on how to utilize anchor text backlinks. She has quite a library of blog posts and she takes every legitimate opportunity she has to write something new and fresh and reference her own previously written material within it. Plus, when meaningful, she links to the work of others too. Here is her article on linkbuilding, which is chock full of other links that utilize anchor text.

For a How To video click on Anchor Text and see how the anchor text links were created in this post.

I look forward to reading your comments and questions. They’ll help me to know what you’d be most interested in hearing about in the future.

Yours,
Della

P.S. Be sure you add this blog to your favorite RSS feed!


Viewing all articles
Browse latest Browse all 2

Latest Images

Trending Articles





Latest Images